Director Brand Marketing & Community

Job Summary

Urban Sports Club, a leading European sports and wellness platform, is seeking a visionary Director of Brand Marketing & Community to report directly to the CEO. The role involves steering the brand from a utility-focused app toward a lifestyle and community-driven identity, crafting long‑term narratives, positioning, and messaging. The director will balance strategic vision with hands‑on execution across multi‑channel campaigns, PR, content, and social media, while expanding the brand’s reach into diverse international markets. Key responsibilities include leading the creative studio, collaborating with cross‑functional teams, managing a global brand budget, and tracking metrics such as awareness, sentiment, and share of voice. The position requires over a decade of experience in brand management or integrated communications within fast‑paced B2C environments, with a proven track record of scaling international brand strategies and launching large‑scale campaigns.

Key Responsibilities

• Urban Sports Club, a leading European sports and wellness platform, is seeking a visionary Director of Brand Marketing & Community to report directly to the CEO. The role involves steering the brand from a utility-focused app toward a lifestyle and community-driven identity, crafting long‑term narratives, positioning, and messaging. The director will balance strategic vision with hands‑on execution across multi‑channel campaigns, PR, content, and social media, while expanding the brand’s reach into diverse international markets. Key responsibilities include leading the creative studio, collaborating with cross‑functional teams, managing a global brand budget, and tracking metrics such as awareness, sentiment, and share of voice. The position requires over a decade of experience in brand management or integrated communications within fast‑paced B2C environments, with a proven track record of scaling international brand strategies and launching large‑scale campaigns.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Brand Management
• International Marketing

Required Skills