Paid Marketing Manager - Germany

Job Summary

Pennylane, a fintech platform for European SMEs and tax firms, seeks a Paid Marketing Manager to lead the German paid acquisition strategy. The role involves building and scaling paid customer acquisition across SEA, paid social, display and affiliate channels, targeting German SMEs and tax practices. Key responsibilities include developing campaign strategies, managing budgets, optimizing performance against CAC/CPA/ROAS goals, and collaborating with cross‑functional teams such as growth engineering, data, web, brand, and sales. The manager will own the German paid media mix, utilizing Google Ads, LinkedIn, Meta, and, where appropriate, affiliate marketing. They will craft, launch, and refine campaigns, adapt creatives and messaging for the local market, and ensure alignment with sales lead quality and volume targets. Reporting and analytical insights will feed into continuous optimization and strategy adjustments.

Key Responsibilities

• Pennylane, a fintech platform for European SMEs and tax firms, seeks a Paid Marketing Manager to lead the German paid acquisition strategy. The role involves building and scaling paid customer acquisition across SEA, paid social, display and affiliate channels, targeting German SMEs and tax practices. Key responsibilities include developing campaign strategies, managing budgets, optimizing performance against CAC/CPA/ROAS goals, and collaborating with cross‑functional teams such as growth engineering, data, web, brand, and sales. The manager will own the German paid media mix, utilizing Google Ads, LinkedIn, Meta, and, where appropriate, affiliate marketing. They will craft, launch, and refine campaigns, adapt creatives and messaging for the local market, and ensure alignment with sales lead quality and volume targets. Reporting and analytical insights will feed into continuous optimization and strategy adjustments.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Paid Search
• Paid Social
• Google Ads

Required Skills