Paid Search Strategist – DTC eCommerce

Job Summary

Sweat Pants Agency is looking for a self‑driven Paid Search Strategist to own and drive end‑to‑end performance for a portfolio of direct‑to‑consumer eCommerce brands. The role requires full ownership of Google Ads accounts, from feed and Merchant Center setup to search, shopping, and performance‑max campaigns, as well as ongoing optimisation of attribution, bidding, and creative. The strategist will act as the sole point of contact for clients, presenting insights, strategy, and results, and will manage budgets ranging from $5k/month to six‑figure spend. Candidates must be comfortable with client-facing calls during US Eastern business hours, able to audit accounts thoroughly, and able to defend optimisation decisions. They should have a strong understanding of incremental lift, demand creation vs. demand harvesting, and be skilled in using tools such as Shopify, Vercel, and data‑driven attribution models. The role is fully remote and the agency values output over hours. There is no middle‑man account manager – the strategist will directly manage relationships, deliver Loom walkthroughs, and ensure that every touchpoint from landing page to conversion tracking is aligned with business goals. Ideal candidates will have experience managing paid media for DTC brands, strong analytical skills, and a proven track record of delivering measurable ROAS and CPA improvements.

Key Responsibilities

• Sweat Pants Agency is looking for a self‑driven Paid Search Strategist to own and drive end‑to‑end performance for a portfolio of direct‑to‑consumer eCommerce brands. The role requires full ownership of Google Ads accounts, from feed and Merchant Center setup to search, shopping, and performance‑max campaigns, as well as ongoing optimisation of attribution, bidding, and creative. The strategist will act as the sole point of contact for clients, presenting insights, strategy, and results, and will manage budgets ranging from $5k/month to six‑figure spend. Candidates must be comfortable with client-facing calls during US Eastern business hours, able to audit accounts thoroughly, and able to defend optimisation decisions. They should have a strong understanding of incremental lift, demand creation vs. demand harvesting, and be skilled in using tools such as Shopify, Vercel, and data‑driven attribution models. The role is fully remote and the agency values output over hours. There is no middle‑man account manager – the strategist will directly manage relationships, deliver Loom walkthroughs, and ensure that every touchpoint from landing page to conversion tracking is aligned with business goals. Ideal candidates will have experience managing paid media for DTC brands, strong analytical skills, and a proven track record of delivering measurable ROAS and CPA improvements.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Google Ads
• Meta advertising
• Shopify
• Performance‑max
• Attribution

Required Skills