Principal Competitive Intelligence Manager

Job Summary

This senior individual‑contributor role drives competitive intelligence and win/loss programs for 6sense’s product marketing team. The incumbent will own end‑to‑end win/loss initiatives, conduct primary research, synthesize findings, and present data‑backed insights to product, executive, and field teams. Responsibilities include building and maintaining competitive positioning, creating field‑enablement assets such as battlecards and objection handling scripts, and ensuring all competitive claims are evidence‑based. The role also monitors the competitive landscape, identifies market shifts, and informs roadmap, pricing, and packaging decisions. Candidates must bring 8+ years of experience in B2B SaaS product marketing or competitive intelligence, strong research and synthesis skills, and the ability to communicate uncomfortable findings to senior leadership. Familiarity with AI tools, martech/RevTech stacks, and competitive intelligence platforms is highly desirable.

Key Responsibilities

• This senior individual‑contributor role drives competitive intelligence and win/loss programs for 6sense’s product marketing team. The incumbent will own end‑to‑end win/loss initiatives, conduct primary research, synthesize findings, and present data‑backed insights to product, executive, and field teams. Responsibilities include building and maintaining competitive positioning, creating field‑enablement assets such as battlecards and objection handling scripts, and ensuring all competitive claims are evidence‑based. The role also monitors the competitive landscape, identifies market shifts, and informs roadmap, pricing, and packaging decisions. Candidates must bring 8+ years of experience in B2B SaaS product marketing or competitive intelligence, strong research and synthesis skills, and the ability to communicate uncomfortable findings to senior leadership. Familiarity with AI tools, martech/RevTech stacks, and competitive intelligence platforms is highly desirable.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• competitive intelligence
• product marketing
• B2B SaaS

Required Skills