A Kolkata-based content creator took to Instagram to provide a transparent breakdown of her festive season earnings, disclosing that she made approximately ₹3.06 lakh from five brand collaborations during October.
Sayantika Bhowmick explained that she intentionally capped her commercial partnerships during the Durga Puja period to focus on her own festive posts.
"October is a big festive time because Durga Puja is in October, and as a Bengali, this was my time, but I took only five brand collabs as I wanted to post some festive content by myself."
Her earnings came from campaigns with notable brands, including Tira, Myntra Beauty, Sprite, Pilgrim, and LoveChild by Masaba. Bhowmick mentioned that despite the substantial figure, she charged lower rates for certain deals due to brand reputation, existing agency connections, and ad-rights arrangements.
She also shed light on industry payment cycles, clarifying that creators usually receive remuneration 30 to 45 days after deliverables are submitted, expecting her payout by late November. Online users widely praised her openness regarding influencer earnings.
